
Phase 1:
Discover Your Passion & Purpose
Module 1
Identify Your Passion or Niche
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what is your genius zone
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what does the world need
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what can make you money
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what lights you up
Module 2
Define Core Values
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what things are important to you
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narrow down to top 3 core values
Module 3
Who's Your Ideal Client?
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who can you impact
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who needs you
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who is ready for you
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who do you want to work with
Module 4
Branding & Messaging
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what do you want to be known for
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what is your message
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what outcome or results do you want to bring people
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select image, colors and fonts in line with your brand
Module 5
Elevator Pitch
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learn how to articulate what you do in 30 seconds or less
Module 6
Video Presence
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learn how to show up on video with confidence
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create videos that catch people's attention and relay your powerful message efficiently
Phase 2:
Toolkit & Automation
Module 1
Website
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create outline of 3-5 areas for your site
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what is your personal story
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what do you offer
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testimonials / videos
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how can people reach you
Module 2
Calendar Booking System
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create schedule
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create booking types & events
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create intro questions for invitees
Module 3
Social Media Community
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what kind of community do you want to create
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what will you offer
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select group name based on your offering
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banner photo
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group description
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group rules
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membership questions
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post engaging content
Module 4
Market Research & Organic Marketing
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surveys/polls
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lead generation
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lead tracking (Group Leads)
Module 5
Mailing List
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do you have an existing email list
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if yes, then import into MailChimp
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if not, then let's create one
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Module 6
Landing Page
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what is your free offering
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create a funnel by building your landing page
Module 7
Payment Processing
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Square
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PayPal
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VenMo
Module 8
Design
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design FB banner photos
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design FB posts
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design logo
Module 9
Presentations
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learn the basics to create a simple presentation for your class, workshop or webinar
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role-playing support to help you practice your presentation (offered for the Diamond VIP "Done-For-You" clients)
Module 10
Documents & Forms
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create contracts/agreements
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design assessment forms/surveys/questionnaires
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document collaboration
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create invoices
(Everything in the Toolkit will be built for you if you choose the Diamond VIP "Done-For-You" package)
Phase 3:
Launch & Strategy
(If you choose the Diamond VIP "Done-For-You" package,
you can select one of these Launch Strategies and it will be created for your launch)
Module 1
Masterclass/Webinar
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create masterclass/webinar outline
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design landing page
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post on social media
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drive organic traffic to your masterclass/webinar
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create content
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create an offer to present
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LAUNCH
Module 2
Run a Challenge
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create challenge outline
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design landing page
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post on social media & drive organic traffic to your challenge
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send daily emails to your mailing list
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create daily content
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design your challenge agenda
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design contest with prizes
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create an offer to present
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select case studies / testimonials to feature
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LAUNCH organize live content in FB group
Module 3
Group Program
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create group program outline
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design landing page
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post on social media
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send emails to your mailing list
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LAUNCH
© 2022 by Michelle Mirpour of Organized Life By Michelle