Phase 1:

Discover Your Passion & Purpose

Module 1

Identify Your Passion or Niche

  • what is your genius zone
  • what does the world need
  • what can make you money
  • what lights you up

Module 2

Define Core Values

  • what things are important to you
  • narrow down to top 3 core values

Module 3

Who's Your Ideal Client?

  • who can you impact
  • who needs you
  • who is ready for you
  • who do you want to work with

Module 4

Branding & Messaging

  • what do you want to be known for
  • what is your message
  • what outcome or results do you want to bring people
  • select image, colors and fonts in line with your brand

Module 5

Elevator Pitch

  • learn how to articulate what you do in 30 seconds or less

Module 6

Video Presence

  • learn how to show up on video with confidence
  • create videos that catch people's attention and relay your powerful message efficiently

Phase 2:

Discover Your Passion & Purpose

(Everything in the Toolkit will be built for you if you choose the Diamond VIP "Done-For-You" package)

Module 1

Website

  • create outline of 3-5 areas for your site
  • what is your personal story
  • what do you offer
  • testimonials / videos
  • how can people reach you

Module 2

Calendar Booking System

  • create schedule
  • create booking types & events
  • create intro questions for invitees

Module 3

Social Media Community

  • what kind of community do you want to create
  • what will you offer
  • select group name based on your offering
  • banner photo
  • group description
  • group rules
  • membership questions
  • post engaging content

Module 4

Market Research & Organic Marketing

  • surveys/polls
  • lead generation
  • lead tracking (Group Leads)

Module 5

Mailing List

  • do you have an existing email list
  • if yes, then import into MailChimp
  • if not, then let's create one

Module 6

Landing Page

  • what is your free offering
  • create a funnel by building your landing page

Module 7

Payment Processing

  • Square
  • PayPal
  • VenMo

Module 8

Landing Page

  • design FB banner photos
  • design FB posts
  • design logo

Module 9

Presentations

  • learn the basics to create a simple presentation for your class, workshop or webinar
  • role-playing support to help you practice your presentation (offered for the Diamond VIP "Done-For-You" clients)

Module 10

Documents & Forms

  • create contracts/agreements
  • design assessment forms/surveys/questionnaires
  • document collaboration
  • create invoices

Phase 3:

Launch & Strategy

(If you choose the Diamond VIP "Done-For-You" package,

you can select one of these Launch Strategies and it will be created for your launch)

Module 1

Masterclass/Webinar

  • create masterclass/webinar outline
  • design landing page
  • post on social media
  • drive organic traffic to your masterclass/webinar
  • create content
  • create an offer to present
  • LAUNCH

Module 2

Run a Challenge

  • create challenge outline
  • design landing page
  • post on social media & drive organic traffic to your challenge
  • send daily emails to your mailing list
  • create daily content
  • design your challenge agenda
  • design contest with prizes
  • create an offer to present
  • select case studies / testimonials to feature
  • LAUNCH organize live content in FB group

Module 3

Group Program

  • create group program outline
  • design landing page
  • post on social media
  • send emails to your mailing list
  • LAUNCH

© 2022 by Michelle Mirpour of Organized Life By Michelle